Custom branded activity packs: How your business can make a kinder impression
By branding activity packs to best reflect the positive attributes of your business, you
can thoughtfully ensure that customers understand the things that matter.
This helps customers to develop a relationship with, and understanding of, your business ethos. The personal touch is a kinder, more meaningful, way to engage buyers. It shows
care in a way that generic marketing cannot.
What are branded activity packs?
A branded activity pack is a collection of fun, engaging items, such as colouring
books, colouring sheets, colouring boards and crayons, that is tailored to the
entertainment needs of particular customers, whilst also ensuring that the business
branding is finessed to attract support and build attachment.
Logos, brand colours and unique characters are subtly woven into the design to create a positive and thoughtful brand experience. When done well, these packs encourage repeat visits,create keepsakes, and leave families with lasting, happy associations.
Case Study: Keeko Kids and Carluccio’s
Keeko Kids specialises in creating imaginative art activity packs for children,
including crayons, colouring books, boards, and activity sheets - each thoughtfully
customised for specific businesses and environments. Their packs are widely used
by restaurant chains, cafés, pubs, hospitals, and airports, as well as at family-friendly
events, trade shows and marketing campaigns.
Through bespoke activity packs, Keeko Kids helps businesses enjoy increased
brand exposure, stronger customer loyalty, and positive emotional connections -
linking brands with fun, learning and quality family time.
A wonderful example of this is our collaboration with the Italian restaurant chain
Carluccio’s. Working alongside our sister company, Stadium Crayons Ltd., we
supplied UK-made crayons. Keeko Kids designed charming children’s colouring
booklets and menus featuring Carluccio’s branding.
Two playful characters - Bruno the Breadstick and Olivia the Olive - were created for the campaign. While Antonio Carluccio cooks, Bruno and Olivia embark on an adventure to Rome, learning about gladiators, Roman numerals, and famous landmarks along the way. The result was a delightful blend of storytelling, education and brand engagement.
Designed for every space
Activity packs can be tailored to suit a wide variety of environments. A cosy café, for
example, requires different materials and designs than a large restaurant chain, pub,
hospital, or airport. Factors such as table size, ambience, durability, washability, and
materials are all carefully considered. By fine-tuning every detail, activity packs
seamlessly fit their surroundings while keeping children happily engaged.
By listening closely to customers and understanding each business’s ethos, Keeko
Kids applies branding thoughtfully and purposefully. Every pack reflects the needs of
the venue and its visitors, delivering that invaluable extra touch of personalised care.
Adding sparkle and staying memorable
Well-designed activity packs add a touch of magic through themes, unique selling
points, or playful gimmicks that capture attention and keep brands feeling fresh and
engaging.
Corporate values - such as sustainability, eco-friendly materials, or
educational themes - can be beautifully reinforced, ensuring activity packs deliver
both enjoyment and meaning.
Including an activity pack with a purchase or offering one as a thank you gift is a
wonderful way to build customer loyalty. Themed packs can spark conversation,
encourage shared experiences, and leave families with something to smile about.
The process
Creating the perfect activity pack begins with collaboration and understanding:
● Brand alignment
Clear brand guidelines, characters, and key messages are established through a
close working relationship.
● Defining the goal
Is the pack designed to promote the brand, educate, entertain, or all three?
● Understanding the audience
Age ranges and interests are carefully identified to ensure activities are engaging and
appropriate.
● Choosing contents
Packs may include colouring books, crayons, stickers, puzzles, or games - tailored to
the brand’s needs.
● Artwork and design
Existing designs can be adapted, or entirely bespoke artwork can be created to
perfectly match the brand.
● Sampling and feedback
Physical samples are tested with children to ensure enjoyment before mass
production.
● Quality assurance
All products are approved and rigorously tested to meet relevant safety standards.
● Manufacturing and logistics
Timelines, packaging, labelling, storage, and distribution are carefully managed, with
clear communication of features such as eco-friendly materials.
Brand guidelines, characters, and key messages must be understood through a
constructive relationship with the customer.
Adding real value for families
Activity packs do far more than entertain. They support children’s development, give
parents a welcome break, and, most importantly, create opportunities for families to
bond. Shared activities encourage communication, cooperation, and relaxed fun,
helping to form happy memories while reducing stress for both children and adults.
As a screen-free alternative, activity packs support better sleep, behaviour, and
concentration. They nurture creativity, problem-solving, fine motor skills, language
development, and confidence. Completing activities gives children a genuine sense
of achievement and pride, boosting self-esteem in a positive, natural way.
British made activity packs
Choosing British made activity packs offers added value:
● Supporting local businesses and creating UK jobs
● Maintaining high safety and quality standards (non-toxic, hypoallergenic materials)
● Reducing environmental impact through shorter supply chains and sustainable
packaging
If you’re looking for a fun, thoughtful, and genuinely kind way to get your brand
noticed, custom-branded activity packs offer a delightful solution.
They create positive experiences, meaningful connections, and lasting impressions - one crayon,colouring sheet, and smile at a time.